Poster Campaign

Beyond the Surface

I was given the tagline "Beyond the Surface," I then needed to choose an organization I felt could use the posters in one of there campaign. I felt the organization Bring Change 2 Mind could be a perfect opportunity to create for. The company is working towards bringing awareness to mental illness and the different types. The tagline brought me to the saying, "Beauty is only skin deep." We tend to hide a lot under our skin, and we also judge a lot by what we see. It's easy to overlook someone who may be struggling with mental illness. I used the tag line to create posters that showed normal people and also gives you a look at what you may not see.